Ayodele Owoetoni

Senior Product Designer / Design Engineer

+2347064748874|hayor.jose@gmail.com|Portfolio|LinkedIn|Layers

Summary

I'm a Senior Product Designer with experience leading successful SaaS, B2B, and B2C products. I excel at creating user-friendly digital experiences, simplifying complex ideas, and mentoring junior design teams to deliver products that meet user needs and business goals. I also work as a design engineer, using AI tools such as Claude, Claude Code, and Codex to prototype, build, and ship production-ready interfaces.

Work Experience

LeatherbackNigeria
Senior Product DesignerAug. 2025 – Present
  • Leading the design of the Leatherback Business Banking (B2B) platform, improving cross-border payment efficiency for SMEs.
  • Redesigning the Leatherback mobile app, focusing on streamlined onboarding and multi-currency usability.
  • Building and maintaining the Leatherback Design System, ensuring brand consistency and scalable UI patterns across products.
HydrogenNigeria
Senior Product Designer (Contract)Jan. 2023 – Aug. 2025
  • Orchestrated the end-to-end design process for Hydrogen financial solutions, from inception to successful market launch, with a user-centered focus.
  • Designed a router switch currently used by popular commercial banks in Nigeria such as Union Bank.
  • Established and maintained “Poseidon,” a 40-component design system and style guide adopted by 4 of 5 Hydrogen products within six months, cutting design-to-engineering handoff time by 35% and visual-defect reports by 60%.
EarnipayNigeria
Senior Product DesignerNov. 2023 – Apr. 2024
  • Revamped and restructured the Earnipay B2B and B2C applications, cutting signup from 8 steps to 5 and reducing onboarding drop-off from 69% to 25%, with a 40% fall in support requests.
  • Designed a category-based rewards and leaderboard system, lifting month-over-month user retention by 25%.
  • Facilitated ongoing communication between design, product management, and development teams to maintain alignment on design system standards, guidelines, and updates.
  • Developed comprehensive documentation for the design system, including style guides, component libraries, and interaction patterns, ensuring that all team members had access to up-to-date and consistent design resources.
OnepipeNigeria
Product DesignerFeb. 2022 – Mar. 2023
  • Designed a verification system for enterprise KYC for verifying newly onboarded customers.
  • Designed a technology-driven product featuring a multi-tenant client-facing dashboard, which enables organizations to monitor, measure, analyze, and edit relevant customer data.
  • Analyzed how new products and services align with market needs and consumer preferences, with a focus on API integrations and functionality.
XT MonitorNigeria
Product DesignerJun. 2020 – Nov. 2021
  • Designed and developed a mobile application for efficient data capture from Data Collection Agents (DSAs).
  • Collaborated with stakeholders to understand data requirements and translate them into functional app features.
  • Maintained documentation and kept records of app development, modifications, and updates.
  • Designed and implemented user-friendly interfaces and intuitive navigation within the mobile application.
TechBionicNigeria
Product DesignerAug. 2018 – Mar. 2020
  • Created intuitive, aesthetically pleasing, and simple-to-use user interface designs for prosthetic products.
  • Created the user experience (UX) for mobile and web in conjunction with the software development team.
  • Performed regression and system-level testing to verify software quality and function prior to release.
  • Worked closely with the engineering team to fully comprehend the technical specifications and constraints of the prosthetic items.
  • Researched product architectures and technology to incorporate into design concepts.
Fidelity Bank PLCNigeria
Systems AdministratorApr. 2017 – Nov. 2017
  • Managed network hardware and the organization's Office 365 tenant.
  • Managed servers, VMwares, and cloud services using Microsoft Azure.
  • Maintained Exchange, Active Directory, and Skype for Business services.
  • Utilized SCCM to manage the distribution of packages and security updates.
  • Designed, documented, and carried out maintenance procedures, including patch management, system upgrades, and backups.

Education

Federal University of Technology MinnaNigeria
B.Tech. in Computer ScienceJan. 2013 – Nov. 2018

Skills

Certifications

Publications

Portfolio